Apr 12, 2022
In Welcome to the Forum
which belongs to the meditation category, and the retention rate of Insight Timer is much higher than that of Calm, and why? (The analysis in this article is based on the premise that the data given by the parties is true). The answer given by CEO Plowman is community, but in fact, there has always been a contradiction between "meditation" and "community". Meditation is a quiet activity, but community requires human interaction that can easily interfere with the state required for meditation. It should also be taken into account that some mainstream meditation apps have not introduced the community in the app, so they are more biased towards tool attributes. But in Insight Timer, meditation and community have produced a good chemical reaction, which breaks our inherent cognition and makes us think, what needs of meditation users does the social function in Insight Timer reflect? 1. When a meditation teacher becomes an "anchor", the cost of learning is reduced The live broadcast function of Insight Timer was only added in June this year, but Insight Timer set the live entry as a first-level label at the bottom. This action text message service shows that the live broadcast function will occupy a very important position in Insight Timer products in the future. . There are differences in the depth and frequency of user interaction in different categories of apps | Image source: I made it myself, the words are a bit ugly, and the data is only a general range, only for illustration. For the above data, the author believes that the average user session duration is higher than Facebook is relatively normal. Communication apps belong to the category with high opening frequency but relatively short session duration. Meditation and short videos represented by Calm and TikTok are relatively “immersive” apps, and the duration of each session will be longer. Normal, but higher than Netflix, it's still quite magical, I put a question mark here.