The offline two giant companies are New Oriental and TAL, and the offline business maintains a relatively stable growth. New Oriental’s revenue in fiscal year 2020 (until May 31, 2020) has reached US$3.58 billion and profit of US$413 million, maintaining a relatively stable revenue and profit model. TAL’s revenue in fiscal year 2020 reached US$3.273 billion (about 23% of which came from k12 online courses), approaching New Oriental.
TAL has served 3 million paying students. It is also affected by the advertising costs invested heavily in the online business, and the profit in the future fiscal year is a loss, which has broken its operating model of profit for many years. The vulnerability of small and medium-sized institutions b2b data under the epidemic is directly reflected in the closure of offline education and training institutions. Since the beginning of this year, there have been many incidents of k12 training institutions with "thunder and runaway", which has directly accelerated the arrival of the policy-level supervision of the pre-charging model of training institutions.
But what is interesting is that this year, although the online k12 school is "in full swing", offline training institutions are still the main force of new training institutions. According to Tianyancha data, from this year to October, there were 476,000 new education-related enterprises, and the overall net increase in the number of enterprises increased by 22.5% year-on-year in 2019. The number of non-online educational institutions was 394,000, accounting for 82.7% of the total.