Indeed, PPC Geeks‘ most experienced Google Ads consultants believe wholeheartedly in positively excluding products from your ad rosta. 3. Use Negative Keywords are monumental and play a huge part in the success of your Google Shopping campaigns. There are a number of ways to improve your Google Shopping Ads, and negative keywords are the ‘silent heroes of your campaign. When you use negative keywords, your shopping ads won’t show up when people search for those specific keywords. The power of negative keywords cannot be Real Estate Photo Editing underestimated as they are extremely helpful in terms of trying to limit your ads so that you don’t over-exaggerate your reach. Importantly, Google enables you to locate search terms that have triggered your ads and yet yielded no conversions. By doing this, you can limit the number of costly clicks you were generating previously. 4.
Adjust Your Bids Some clicks are more valuable than others. By consistently adjusting your bids you can have more control over who sees your ads and when. Indeed, by using the location bid adjustment tool, you can control how often shoppers are able to see your ads based on geographic location. In addition, by adjusting your bids, you can also target your ads depending on where the majority of your sales are coming from, be it a desktop computer or a mobile tablet. Keeping your bids unique and flexible, even for just a few hours, can seriously improve your Google Shopping Ads. 5. Top vs. Other It may be surprising, but your top-performing product may not always be your most profitable. Consequently, some products may seriously outperform your standout product but aren’t displayed at the top of search results. Some products are going to outperform others, so it’s very important to understand that high performance in terms of impressions doesn’t necessarily equate to increased profitability. Don’t Make Too Many Drastic Changes The above are just five of the best tips to improve your Google Shopping Ads and are used by everyone from the best PPC agency in the world to the countries leading Google Ads company. Google Shopping campaigns are sensitive, and the tiniest adjustment can have a monumental impact on your performance. So, with this in mind, this is exactly the reason why you should never make any drastic changes.
Moreover, it’s also important to be able to easily keep track of your changes and use those metrics to inform your analysis and make sure those changes are benefiting you. If you make a lot of changes quite quickly, it can be detrimental to your business. Therefore, using A/B testing with your Google Shopping Ads can ensure that you’re making the right decisions and the smartest changes possible. Improve Your Google Shopping Ads With PPC Geeks Paid Google Shopping Ads are 100% worth it for eCommerce businesses that want to get the most out of their marketing