Our agency, Huff Industrial Marketing, completes the full report for customers quarterly. We remove irrelevant queries, highlight relevant queries, and then group them by topic: for example, by individual products and services. Using that information, we then do a number of different things, depending on the client. For example, you can use search query information to determine what types of content pages to create that might not be on your website. For our industrial customers, this content includes FAQs, technical tips, application notes, case studies, resources, FAQs, glossary additions, blog posts, and more. TIP: To easily manage the data, download it to Excel or Sheets (look for the
Download button at the bottom of the report - Figure 4). To avoid overflow, it is useful to remove irrelevant queries before you begin your deep analysis. You can also filter query data by keyword without having to download the full report: click the Query radio jewelry retouching service button, then enter the keyword. research analysis report Figure 4: Search Analytics Report Download Button Strategy #2: Improve SEO/CTR Once you've downloaded the query data, you can sift through it to determine which queries have a relatively high CTR and which have a low
CTR — and why. It could be that a search query is very specific and therefore has a low number of impressions but a high CTR. Or the search query might be more generic in nature, so it had a high number of impressions and a low CTR – which could mean the query is competitive, your page needs SEO work (or both) , or a number of other factors. We like to search for the most important queries to see how the client's website listing appears on the Google SERP. What we are looking for: How does the list read?